Red Bull Indy 500 Party

This event in many ways marked the beginning of our event services outside of ORANJE. During the weekend leading up to the Indianapolis 500 in 2005, Red Bull contracted us to create a VIP-style experience for their employees traveling to Indy to kick off the weekend of parties.

The concept they asked us to create was like a small, VIP lounge version of ORANJE—an intimate, private party with an open bar, artwork on display, dim lighting, and a DJ, all hosted in an empty commercial space that was under construction in a downtown hotel. This provided Red Bull with an edgy event for their employees that was not your run-of-the-mill ‘welcome reception.’ While these are typically painfully ‘corporate’ feeling, this party had their employees not wanting to leave, even with popular downtown bars and clubs nearby.

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