The Humane Society of Indianapolis (IndyHumane) is a temporary home for Indy’s adoptable pets, aiming to give their animals a forever home. In the midst of expanding their community presence and animal welfare initiatives, we created an image for community materials that gave IndyHumane a memorable, fun, new look. Using their incredible pet photography, we partnered the animal imagery with a patterned design and modern font, making for a more recognizable and memorable appearances. The design was correlated into their banners and displays for community events and a series of informational brochures.