Blog - Pulp Functions

Lights, Camera Action: Why Your Business Should Go Live

Published Date: September 11, 2017

“Going live” on social media can seem scary and intimidating. But live streaming has plenty of benefits to make it worth conquering your fears! According to a study from Salesforce, 80% of brand audiences would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to […]

Keep Reading

The ROI of Digital Marketing

Published Date: March 24, 2016

We know you need to measure your marketing efforts, because why else would you be spending marketing money on an online strategy? You can’t keep doing the same thing over and over while expecting new results. But do you really understand the value of digital marketing? First, it’s important to define value. Value is an […]

Keep Reading

The Power of Real-Time Engagement on Social Media

Published Date: February 23, 2016

In our technologically savvy world, your customers can communicate with your brand at all hours of the day through social media channels. Your customer is now only a tap of a button away from interacting with your brand, whether good or bad, and what you might not know is how fast a customer expects to hear […]

Keep Reading

Influencer Marketing: A Vital Part of Your Marketing Strategy

Published Date: February 17, 2016

Working with influencers isn’t a new concept. According to Sprout Social, over half of purchases are made due to social influence. Influencer marketing involves working with key individuals that have influence over potential buyers to broadcast your brand’s message or product. Instead of paying for an ad to those potential buyers, you pay or trade […]

Keep Reading

Using PR and Marketing to Achieve Your Goals

Published Date: February 3, 2016

Every business needs a marketing strategy, but does your strategy include PR in that plan? While many business think of marketing and public relations as separate entities, your business can reach more potential customers by using them to complement each other. So what’s the difference between marketing and PR? To put it simply, marketing is […]

Keep Reading

Improving SEO Without a Specialist

Published Date: January 25, 2016

You don’t want to hire an SEO specialist but your webpage isn’t showing up on the first page of Google’s search results. Did you know that 60% of all organic clicks go to the organic top three search results? That should motivate you to want to be on the first page, if not the top […]

Keep Reading

Turn Your Followers into Customers Using Content Marketing

Published Date: January 18, 2016

If you’re ramping up your social media and content marketing efforts in 2016, you’re on your way to better brand presence online! But does a large following and high website traffic translate into higher sales and more conversions? Not necessarily. Content Marketing Institute reports that 76% of B2C marketers report using content marketing, yet only […]

Keep Reading

Facebook Lead Ads Available to All Advertisers

Published Date: October 12, 2015

Don’t believe the rumors, Facebook as a marketing tool isn’t losing any steam. If anything, the platform is offering even more ways for your business to succeed in advertising, customer engagement and leads. Facebook has announced that Lead Ads are here to help connect people with business “in just two taps.” With the increase in mobile usage, Facebook […]

Keep Reading

Engagement Over Follower Count

Published Date: September 17, 2015

Are you still buying fake followers and worrying about the amount of fans you have online? Back away from the keyboard and keep reading! Which scenario sounds more beneficial to a business: a Facebook page that has thousands of fans that like the page but don’t interact/purchase/have a strong tie or a Facebook page that […]

Keep Reading

Introducing Place Tips and Facebook Bluetooth Beacons

Published Date: June 9, 2015

If you’re like me, your smartphone is an extension of your arm. I go shopping and use my iPhone to check prices, get business hours, see if items are available at other locations, check in to share with my friends, write reviews, get directions, look for upcoming events…I could go on but you get the […]

Keep Reading